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Thursday, October 29 • 10:00am - 10:45am
Why Sales & Marketing Should Live Together in the Cloud

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CRM and email marketing platforms have been hosted on the cloud for quite sometime, however sales and marketing tools have rarely existed together. This presentation will discuss the benefits of both existing in the same platform in the cloud and how IT fits into the equation. With all the data available to businesses, it is critical that they are able to utilize that data to better target, market, and serve their leads and customers. Integrating CRM and marketing automation in the cloud enables the entire team to access customer data to provide a better customer experience. Lars will discuss the benefits of using both together, as well as best practices for how to integrate the two. He will also explain the importance of IT in the process of selecting the right technology and working with sales and marketing to ensure proper implementation and success. 

avatar for Lars Helgeson

Lars Helgeson

CEO, Greenrope
Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over 1,500 clients. In 2010, after spending several years designing and implementing a more comprehensive way to meet the needs of small and mid-sized businesses... Read More →

Thursday October 29, 2015 10:00am - 10:45am
San Diego Room

Attendees (8)